In Ars Technica on Tuesday, they broke it down again. ISPs are making threats that if the FCC reclassifies internet service as a Title II common carrier service, they would stop "innovating". There is factual evidence that effectively shows ISPs stopped innovating a few years ago, and aren't making any substantial investments in infrastructure currently.
Today is the day that the FCC votes on the proposal to decide if the new rules Tom Wheeler wrote up will take effect. If that's keeping internet as an "information service" or if they decide to push it into the public utility realm. Either way, there are plenty of folks who have spoken out to the FCC that what the ISPs are doing is wrong, and no matter how much money ISPs throw at Washington, the public is going to fight what ISPs are trying to do.
The ISPs are making threats, but are they willing to piss off the people even more? When is the breaking point going to be reached that people start pulling the plug completely? Is that even an option for some? In my opinion, this needs to go far beyond just an FCC reclassification. The major ISP networks need to be forcibly removed from the content business. There are too many conflicts of interest here that are being ignored. Comcast shouldn't own NBC, and Verizon shouldn't be allowed to have major interests in companies like Redbox. The content companies need to be distinctly separate from those that are bringing it to our homes.